Trade with Greece - 2013 - page 81

That said, the analyses show that new markets
are being opened in non-EU third countries in the
case of products such as olive oil and raw mate-
rials, whose exports rose to 39.9%, while exports
to EU countries accounted to 60.1% of the total.
In November 2012, exports to the European
Union grew at a faster rate than exports to third
countries (4.2% vs. 2.1%), enhancing the recov-
ery of Greece’s trade with its European partners
that began in October.
The main drivers of this recovery were olive oil
products (+58.5%) and, most importantly, raw
materials (+63.4%). In contrast, alcoholic bever-
ages and tobacco exports continued to fall (down
by 10.6%), while the exports of industrial products
–which account for a substantial part of the total
value of exports– suffered a steep decline (down
by 14.2%), severely limiting the growth of exports
in November 2012.
Export toolkit
With the help of the Hellenic Export Promotions
Organisation
(HEPO)
and
the
website, this section
presents some necessary tips on the develop-
ment of activities abroad, proper market research,
export methods, the creation of competitive prod-
ucts, and pricing.
1. How to start exporting
In order to export, you must first create your prod-
uct or, even better, your product range. A well-
conceived product should fulfil the following three
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