That said, the analyses show that new markets
        
        
          are being opened in non-EU third countries in the
        
        
          case of products such as olive oil and raw mate-
        
        
          rials, whose exports rose to 39.9%, while exports
        
        
          to EU countries accounted to 60.1% of the total.
        
        
          In November 2012, exports to the European
        
        
          Union grew at a faster rate than exports to third
        
        
          countries (4.2% vs. 2.1%), enhancing the recov-
        
        
          ery of Greece’s trade with its European partners
        
        
          that began in October.
        
        
          The main drivers of this recovery were olive oil
        
        
          products (+58.5%) and, most importantly, raw
        
        
          materials (+63.4%). In contrast, alcoholic bever-
        
        
          ages and tobacco exports continued to fall (down
        
        
          by 10.6%), while the exports of industrial products
        
        
          –which account for a substantial part of the total
        
        
          value of exports– suffered a steep decline (down
        
        
          by 14.2%), severely limiting the growth of exports
        
        
          in November 2012.
        
        
          
            Export toolkit
          
        
        
          With the help of the Hellenic Export Promotions
        
        
          Organisation
        
        
          (HEPO)
        
        
          and
        
        
          the
        
        
        
           website, this section
        
        
          presents some necessary tips on the develop-
        
        
          ment of activities abroad, proper market research,
        
        
          export methods, the creation of competitive prod-
        
        
          ucts, and pricing.
        
        
          
            1. How to start exporting
          
        
        
          In order to export, you must first create your prod-
        
        
          uct or, even better, your product range. A well-
        
        
          conceived product should fulfil the following three
        
        
          
            Trade with Greece
          
        
        
          
            79