countries, but has been, instead, promoting qual-
        
        
          ity products that incorporate innovation and
        
        
          expertise. This mostly applies in the case of agri-
        
        
          food products, where Greece possesses an unri-
        
        
          valled comparative advantage, which rests, on
        
        
          one hand on the country’s climate, and on the
        
        
          other hand on their uncontested quality. Agrifood
        
        
          products will, doubtlessly, continue to play a lead-
        
        
          ing role in Greek exports, without this meaning
        
        
          that we should downplay the dynamic presence
        
        
          of other products.
        
        
          It is well-known that the Greek economy is, for the
        
        
          past five years, being shaken by an unprecedent-
        
        
          edly fierce crisis, which affected all economic
        
        
          (and other) activities. The contraction of the
        
        
          domestic market, as a result of the reduction of
        
        
          disposable incomes, high unemployment and the
        
        
          curtailment of credit facilities, exerted severe
        
        
          pressure on businesses, forcing them to resort to
        
        
          overseas markets in order to ensure their mere
        
        
          survival. Of course, such a shift means that these
        
        
          businesses are actually capable of meeting the
        
        
          high –quite often very high– standards of the
        
        
          international market, in order to make sure that
        
        
          their effort is not just a flash in the pan. Therefore,
        
        
          it is very interesting to have a look at a survey (by
        
        
          the Pan-Hellenic Exporters Association, PSE)
        
        
          regarding the profiles of Greek enterprises
        
        
          
            that
          
        
        
          
            made the shift towards exports during the past
          
        
        
          
            three-years.
          
        
        
          A recent EU survey estimates that the number of
        
        
          going concerns in Greece stands at approximately
        
        
          860,000 (having, nonetheless, decreased by
        
        
          100,000 as compared to 2007), with small and
        
        
          medium-sized enterprises accounting for the vast
        
        
          majority (more than 99%), producing 70% of
        
        
          added value and providing 85% of total employ-
        
        
          ment; however, only one-fourth of these enter-
        
        
          prises is active in high-tech and knowledge-inten-
        
        
          sive sectors. That said, out of the total number of
        
        
          enterprises that operate in the Greek market,
        
        
          12,000 (1.57%, ELSTAT data 2011) engaged in
        
        
          export activities on a permanent or temporary
        
        
          basis.
        
        
          Thus, the relevant survey of the PSE, which is
        
        
          based both on the registration of new members
        
        
          with the Association, and on the registration of
        
        
          exporters with Greece’s Chambers of Commerce
        
        
          and Industry, shows that during the, undoubtedly
        
        
          crucial, period 2010-11, 2,000 enterprises ven-
        
        
          tured into overseas markets for the very first time.
        
        
          Some of these enterprises were established for
        
        
          this specific purpose; however, some existing and,
        
        
          until then, exclusively domestic-market oriented
        
        
          firms also took their chances with exports.
        
        
          Moreover, this survey took into account the intent
        
        
          
            Trade with Greece
          
        
        
          
            68