More specifically, October proved to
        
        
          be the worst month (of the first ten-
        
        
          months of the year) for the retail
        
        
          sector, which recorded a drop of
        
        
          18.1% in the volume of retail trade
        
        
          (16.8% excluding automotive fuel)
        
        
          as compared to the same month of
        
        
          2011. The second worse drop had
        
        
          been recorded in March (16.2%;
        
        
          14.2% including automotive fuel).
        
        
          All this, based on official ELSTAT
        
        
          data. That said, according to NCHC
        
        
          estimates, the impact of the reces-
        
        
          sion was much stronger during the
        
        
          most “consumeristic” month of the
        
        
          year, i.e. December.
        
        
          The Confederation estimates that:
        
        
          ● In 2012, Christmas turnover barely reached
        
        
          €7.6 billion, reduced by almost 18% as com-
        
        
          pared to December 2011, when it had reached
        
        
          €9.25 billion.
        
        
          ● In December 2008 this figure stood at €22 bil-
        
        
          lion. This means that sales fell by almost 65%
        
        
          in five years; in other words retailers lost two-
        
        
          thirds of their holiday revenues.
        
        
          The combined effect of wage and pension cuts,
        
        
          as well as tax hikes and social benefit cuts, on
        
        
          
            Trade with Greece
          
        
        
          
            53
          
        
        
          
            Source: Labour Force Survey, ELSTAT.
          
        
        
          
            Source: ELSTAT
          
        
        
          
            Source: ELSTAT
          
        
        
          850.0
        
        
          800.0
        
        
          750.0
        
        
          700.0
        
        
          650.0
        
        
          600.0
        
        
          -60.0% -50.0% -40.% -30.0%         -20.0%         -10.0%           0.0%            10.0%
        
        
          -30.0% -25.0%
        
        
          -20.% -15.0%          -10.0%               -5.0%               0.0%