Trade with Greece
          
        
        
          
            52
          
        
        
          
            Steel
          
        
        
          In steel, prices remain stable following an
        
        
          increase during the second half of the year, while,
        
        
          as a result of the crisis, the companies are shift-
        
        
          ing their attention to overseas markets, especial-
        
        
          ly those in the wider region of the south-eastern
        
        
          Mediterranean and North Africa. International
        
        
          demand shows encouraging signs of recovery,
        
        
          while the increase in iron prices has a positive
        
        
          effect on the Greek steel industry’s gross profit
        
        
          margins.
        
        
          However, this improvement did not suffice to
        
        
          restore profitability, at least in the case of the
        
        
          nine-month results of ASE-listed Sidenor. The
        
        
          same stands, according to market estimates, in
        
        
          the cases of non-listed Hellenic Halyvourgia and
        
        
          Halyvourgiki. Owing, though, to the great uncer-
        
        
          tainty in this market, no forecasts are made for
        
        
          2011.
        
        
          
            New impetus
          
        
        
          The
        
        
          
            global steel market
          
        
        
          is sending sanguine
        
        
          messages to Greek conglomerates, which expect
        
        
          increased gains in 2011, following a year (2010)
        
        
          when all players focused on enhancing their
        
        
          export profile.
        
        
          The market sees
        
        
          
            significant improvement
          
        
        
          ,
        
        
          mainly in Central European markets, which leads
        
        
          to increased demand for
        
        
          
            high added-value
          
        
        
          
            products
          
        
        
          . More specifically, the recovery of
        
        
          Central European markets is translated into
        
        
          increased sales of special types of steel used in