Trade with Greece - 2014 - page 91

Trade with Greece
89
Extroversion-Export Credit Insurance Orga-
nization Programme, as well as activating the
Extroversion-ETEAN programme.
●The simplification of all customs procedures: by
gradually reducing export times and costs, a
process that will be further stepped up in 2014.
●The formation of the new extroversion agency:
by legally establishing the participation of
exporter representatives and by hiring capable
executives from the domestic and international
markets, in order to ensure that it operates on
the basis of purely financial criteria and seeks
to achieve specific annual targets.
“The process of setting a National Strategy
remains on a steady path. However, strategies
and policies are implemented by people. The abil-
ity, vision, adequacy and expertise of these peo-
ple will determine the forthcoming achievement of
key targets regarding the enhancement of the
Greek economy’s extroversion. And we don’t
have the luxury of leaving anyone out.
“Just as the Star Trek’s famous
Enterprise
once
dared, according to its creators’ imagination, boldly
go where no man has gone before, we must now,
using ‘Enterprise Greece’ as our vessel, and bold-
ly trying to do whatever is needed in order to
unleash productive forces, promote Greek products
all over the world and attract foreign investment to
the country, aiming at recovery, job creation and
the conclusive transformation of the country’s
productive model, centred on extroversion.
“Anyway, growth is not something that just comes
naturally; growth is an option. Based on the tools
we have, we must invest in people, infrastructure
and resources, in order to ensure that the option
of growth is realized.”
Feta Cheese
The initiatives for supporting exports are unfold-
ing on many fronts. It is worth noting that, last
October, Greece won the battle of protecting feta
cheese, not only in the European, but also in the
Canadian market, following arduous negotiations,
as part of signing the free trade agreement
between the EU and Canada.
The draft agreement provides for the protection of
this distinctly Greek product within the European
Union. In other words, it is prohibited to import
any Canadian products named “Feta”. Of even
greater importance, though, is the fact that the
agreement also stipulates that feta shall also be a
Protected Designation of Origin Greek product in
Canada, since existing Canadian producers will
be able to use the term feta only in combination
with labels such as “feta type” or “feta style”,
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