That said, Greeks are not the only ones that are
sanguine for their tourist product. According to
forecasts made by Expedia, the world’s largest
online travel agency, the data for April, May and
June are very encouraging, while this is the first
time ever that bookings have been made for as
late as November 2011.
Athens-based Expedia executives declare their
intention to keep on actively promoting Greece,
noting that the bookings made through special
promotional offers during 2010 accounted for
43% of the agency’s total bookings.
In particular, package tour bookings in Greek
islands during 2010 increased by more than 50%
year-on-year, while 36% of the people that visited
Greece through Expedia came from the US.
Moreover, the government’s legislative initiatives
aim at upgrading the quality of the tourist product,
in order to render it competitive, as well as creat-
ing new infrastructures and attracting investment.
In order to attract investors the Greek economy
expects a lot from the investment incentives law,
Trade with Greece
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