Moreover, aiming at Greece’s improved and more
targeted promotion, the Ministry is developing
four distinct programs. Two of them are “city
breaks” programs, titled: “Athens Every Week”
and “Cultural Crossroads” (concerning
Thessalonica). The third program “advertises” the
Greek periphery and 90 experiences, while the
fourth promotes Greece’s monuments.
The Deputy Minister of Culture, George
Nikitiades, views 2011 with optimism, since each
market has been separately analyzed and the
Ministry is quite certain that this year will be a
much better one. His optimism stems from two
main reasons: the systematic efforts made for
extending the tourist season and turning Greece
into an all-year-long destination that offers good
Value for Money, as well as the fact that the
economies of Greece’s most important sources of
visitors, such as Germany and the UK, are enter-
ing a recovery phase. A main aim in regard to
extending the tourist season is to attract low-cost
carriers during non-peak months, such as
November and December.
Trade with Greece
139
The year 2010 was a
year of hardship, as
well as severe criti-
cism on the just and
the unjust from the
international media.
”
“
